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From 'Coming Soon' to 'Sold': How We Launch Your Home onto the Market

Ever wondered how we ensure your property stands out from the moment it's listed? Our innovative marketing strategy begins long before your home hits the major portals, creating a buzz that gets buyers excited.
In today's dynamic property market, simply uploading a few photos and a description to a portal isn't enough to capture maximum attention. At our agency, we believe in a proactive, multi-stage approach to marketing your home, designed to generate interest and secure the best possible outcome. Our strategy typically kicks off with an exclusive 'coming soon' video, followed by a comprehensive launch across all key property portals.

The Power of the 'Coming Soon' Video

Imagine building anticipation for a new film release – that's the energy we aim to create for your property. Our 'coming soon' video strategy is a powerful tool for several reasons:

  • Generating Early Buzz: Before your home is officially live, a professionally produced 'coming soon' video allows us to tease its unique features and charm. This is shared across our social media channels, email lists, and directly with our extensive database of registered buyers.

  • Targeted Engagement: This initial phase allows us to gauge early interest and identify serious potential buyers who are actively looking for properties like yours. It's a fantastic way to warm up the market before the main event.

  • Creating Exclusivity: By offering a sneak peek, we create a sense of exclusivity and urgency. Buyers feel they are getting an early look, which can translate into early viewings and offers once the property is fully launched.

  • Showcasing Lifestyle: Videos are incredibly effective at conveying the lifestyle a home offers. We can highlight the flow of rooms, the garden's tranquility, or the vibrant local area in a way that static photos simply cannot.

Our expert videographers capture your home's best angles, focusing on its unique selling points and creating a compelling narrative that resonates with potential buyers. This isn't just a quick phone recording; it's a polished, engaging piece of content designed to make a lasting impression.

The Grand Entrance: Going Live on Property Portals

Once the 'coming soon' campaign has generated interest, we move to the next crucial stage: launching your home live on all major property portals, such as Rightmove, Zoopla, and OnTheMarket. This is where your property gains maximum exposure to the widest possible audience.

What Happens During the Live Launch?

  • Professional Photography: Alongside the video, we commission high-quality, professional photographs and virtual tour that showcase your home in the best light. These images and tour are crucial for attracting clicks on property portals. The in depth Matterport Virtual Tour is an invaluable tool, where buyers can remove furniture to create a blank canvas, can give accurate measurements of walls, door openings etc (on the floor plan the measurements are mostly taken at the widest point)

  • Compelling Descriptions: Our experienced writers craft engaging and detailed property descriptions that highlight all the key features, benefits, and local amenities, ensuring your listing stands out.

  • Floor Plans & Home Report: We ensure all essential documentation, including accurate floor plans and a home report are readily available, providing buyers with all the information they need.

  • Strategic Pricing: Based on our market analysis & home report value we finalise a competitive and attractive asking price to generate strong interest from the outset.

  • Widespread Portal Coverage: Your property will be prominently featured across all leading UK property portals, ensuring it reaches millions of potential buyers actively searching for their next home.

  • Proactive Outreach: Simultaneously, our estate agent will be actively contacting registered buyers whose criteria match your property, arranging viewings, and answering any questions.

This two-pronged approach – starting with an engaging 'coming soon' video and culminating in a comprehensive portal launch – ensures your property receives unparalleled attention. It's a proven method for generating strong buyer interest, securing early viewings, and ultimately achieving the best possible sale price for your home. Trust us to market your property with precision, creativity, and expertise.

Want to learn more about how we launch properties the Property Connections way? Simply complete the contact us form here, call us for a chat or email us if that's your preference, or pop in and see us if you like face-to-face contact. We'd love to hear from you!